“Their expertise and knowledge of the creative process is amazing, and we think all designers will benefit from this technology.” “Fotolia is proud to be the first major stock photo agency to leverage Adobe’s new CS Extension technology with Silicon Publishing,” said Oleg Tscheltzoff, CEO of Fotolia LLC in a press statement. Such an extension could be built very quickly, and that’s exactly what we did for Fotolia in 2012. But in the CS4 to CS5 era, they built a radically better capability for developers to extend InDesign. It was a big development undertaking for Adobe to build such an application. 2012: Adobe Extensibility and Microstock Come of AgeĪs of CS2, the extensibility of the Creative Suite was limited. It was, if anything, simply the wrong time. Fotolia, founded in 2005, was but one example of this blooming industry that would dramatically lower the price of stock photos and level the playing field. iStockphotos, the pioneer in much lower-priced images on the web, was doing remarkably well: Getty bought them in 2006 but that did little to hold back the tide. It must have created some very awkward encounters.Īnd this just so happened to be the point when “microstock” was really heating up. Once Adobe became the gatekeeper deciding whose images could be inside of the Creative Suite, they risked offending quite a few people… other stock photo agencies, photographers, even the “chosen” agencies could complain about how their offerings were weighted. It makes a ton of sense, actually, why go out to a browser and search for stock photos, when you can access them directly inside of InDesign? The problem, as far as I can tell, was political. Under the hood, this was implemented in old school ways compared to how things are done now inside of Creative Cloud apps.Look at the difference in the number of photos! 230,000? Perhaps in 2005 this sounded like “plenty.”.These are not from Adobe directly, but come from a network of partners.This certainly is conceptually, and in terms of user experience, almost precisely what Adobe announced today. Adobe Stock Photos provides access to over 230,000 photos and illustrations from some of the world’s leading stock image libraries including Photodisc® by Getty Images, Comstock Images® by Jupitermedia®, Digital Vision®, imageshopTM royalty free by zefaimagesTM, and amana®. Offering one- stop shopping from within your favorite Adobe applications, Adobe Stock Photos is an efficient and convenient way for creative professionals to search, try, manage, and buy high-quality, royalty-free stock images. The announcement is not so different:Īdobe Stock Photos is a new service introduced with Adobe Creative Suite 2 software. If you have been around a long time, you may remember the Creative Suite 2 launch, of April 2005. This has been a very long time in coming, and it completes an initiative from many years ago, one that we have witnessed from the beginning and participated in. There is nothing new about the concept of Adobe Stock, but the technology underpinnings and business model have both gone through some changes. With the CC2015 launch, Adobe finally announced the inevitable, which many of us expected from the moment they acquired Fotolia, and some of us imagined much earlier: Adobe Stock.
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